Building a Successful Private Practice Is a Skill—And It Can Be Learned
Stop guessing. Start building.
You're a skilled clinician—but building a thriving practice takes more than clinical expertise. It's a learnable set of skills: strategy, systems, messaging, and support from someone who's been there.
📝 Learn From My Practice-Building Journey
Get proven strategies, real-world insights, and practical wisdom from someone who's built two thriving group practices.
Read the Blog →You're Not Struggling Because You're a Bad Therapist
You're struggling because no one taught you how to run a business. Marketing, messaging, systems—these are learnable skills. If this sounds familiar, you're in the right place.
🔄 Feast or Famine Caseload
Your caseload feels fragile. One cancellation wave and you're scrambling to fill slots again.
😰 Panic Planning Every Slow Month
You're constantly worried about where your next client will come from instead of focusing on the ones you have.
🤷 Hoping Referrals "Even Out"
You've rewritten your Psychology Today bio 14 times and tried random marketing advice, but nothing sticks.
😓 Working Hard, Not Strategically
You're putting in the hours but don't have systems, messaging, or a clear plan to keep your practice full.
🎒 Carrying the Mental Load Alone
You're DIY-ing everything and feel isolated without guidance from someone who's actually done this.
📉 Treating Your Practice Like a Side Project
You know you need to think like a business owner, but you don't know where to start.
Hi, I'm Dr. Lauren Pasqua
I'm a licensed psychologist, business coach, and the founder and director of two thriving group practices—both hybrid models serving private pay and insurance clients.
I built my first practice from the ground up and acquired my second practice, which I've been reviving and growing. Both practices are fully booked with full-time clinicians serving different niches.
I can teach this because I've done it myself—through pandemics, recessions, and market changes.
Early in private practice, I did what most therapists do: I rewrote my Psychology Today bio 14 times. I tried random marketing advice. I hoped referrals would "even out" eventually.
I was working hard... but not strategically.
One night my husband looked at me and said: "You have to spend money to make money."
It stung. But he was right.
Once I started investing in coaching and strategy, everything changed. My messaging got clearer. My caseload filled with better-fit clients. I built two successful practices with completely different business models.
Now, I help therapists build practices that stay full by design, not luck. I teach you how to build authority, simplify your systems, and grow strategically—using the exact strategies that worked for me.
You get strategies that are working RIGHT NOW in my practices—not outdated advice from years ago.
How I Can Help You
From quick wins to deep transformation—choose what fits where you are right now
Practice Reality Check Quiz
Get your personalized Practice Reality Report with real math, diagnostics, and custom recommendations. Find out if your goals are realistic and what's actually blocking your growth.
- AI-powered practice diagnostic
- Sessions-to-goal calculations
- Identifies your primary bottleneck
- Custom roadmap for your situation
- Takes 5 minutes, delivers real clarity
Psychology Today Bio Builder
Stop staring at a blank screen. Get instant help writing your Psychology Today profile with our custom GPT tool.
- AI-powered profile generator
- SEO optimization built-in
- Writes in YOUR voice
- Get results in minutes
Practice Plan Coach
Most therapists are winging it with no real plan. This helps you map out exactly how to make the money you actually want—with a schedule that doesn't burn you out.
- Figure out your income goals & pricing
- Map your ideal caseload & schedule
- Build your plan in 60 minutes (not weeks)
- Stop guessing, start planning
- Finally have a business roadmap with accountability
30-Day Voxer Coaching
A call-free coaching container for therapists who want clearer direction, faster decisions, and real support heading into 2026—without adding more meetings to your calendar.
- No weekly calls or standing meetings
- Direct asynchronous access via Voxer
- Written feedback + short audio messages
- Submit decisions, strategy questions, or assets
- Perfect for quick questions & mindset wobbles
Ongoing support in your back pocket. Send voice or text messages using Voxer throughout the week and get thoughtful, strategic replies—no Zoom required.
Get Started →Client Magnet System
Hybrid course + AI tools for personal branding. Build magnetic messaging with step-by-step training plus 7 custom GPT tools to streamline implementation.
- Build magnetic personal brand
- Create compelling messaging
- 7 GPT tools for automation
- 6 months private Facebook community access
- Self-paced learning with support
Private Practice Coaching
Get personalized support to build a practice that honors your capacity and aligns with the impact you want to make.
- Strategy & systems development
- Marketing & messaging clarity
- Operations & team building
- Leadership coaching
The Path From Scattered to Strategic
Most therapists skip straight to marketing. That's why they stay stuck.
Get Your Complete Business Plan
Practice Plan Coach ($34.99)
A guided workbook PLUS a knowledge-based GPT that walks you through building your entire practice plan in real-time—mission, services, pricing, budget, market positioning, operations, 90-day marketing plan, and financial targets.
- ✓ Budget & financial targets
- ✓ Services, pricing & capacity
- ✓ Market analysis & positioning
- ✓ Operations & systems
- ✓ 90-day marketing roadmap
- ✓ Money mindset work
Outcome: A complete, realistic roadmap based on YOUR numbers—not guesses.
Build Your Marketing System
Client Magnet System ($197) + Voxer Coaching ($97)
8-module hybrid course teaching positioning, messaging, outreach, and referral building—PLUS 7 GPT tools to automate execution. Add Voxer for real-time guidance on tech, AI, automations, programs, and diversification.
- ✓ Role clarity & brand foundation
- ✓ Ideal client & message clarity
- ✓ Elevator pitch & Psych Today
- ✓ Referral network building
- ✓ Personal story as marketing
- ✓ 7 AI tools + 6-mo community
Outcome: Clear positioning + consistent inquiries from clients who fit.
Scale Without the Overwhelm
AI Tools + Custom Coaching
Use AI tools to execute faster (bios, emails, content) or get high-touch strategy support for complex decisions. Grow without adding more hours.
Outcome: Leverage and support that keeps you calm as you scale.
Why Coaching Makes All the Difference
You can have the best plan in the world—but without someone to help you navigate decisions, stay accountable, and troubleshoot in real-time, most therapists stall out.
Voxer Coaching gives you a thinking partner in your pocket. When you're stuck on pricing, unsure about messaging, choosing tech platforms, setting up AI automations, building programs, or diversifying revenue—you get clarity fast, without waiting for a scheduled call.
Think of it like this: Practice Plan Coach tells you what to build. Client Magnet System teaches you how. Voxer Coaching keeps you moving when you hit a wall—with real support for tech, systems, and strategy.
The No-Brainer Stack
Practice Plan Coach ($34.99) + Client Magnet System ($197) + Voxer Coaching ($97) = $328.99
That's less than 3 therapy sessions for most therapists—but it gives you the roadmap, the skills, and the support to fill your practice sustainably.
Most therapists spend more than this on a weekend workshop and walk away with a notebook they never open again.
Want to see where you are right now?
Get Your Free Practice Reality Report →What Makes My Approach Different
I teach the skills that make a practice successful—because I've developed and used them myself.
I'm Not Just Teaching Theory
I'm a group practice owner running multiple successful brands using EOS (Entrepreneurial Operating System). I've built admin and leadership teams, created training programs for masters and doctoral students, and designed cutting-edge business models and compensation strategies.
These Are Learnable Skills
Strategy. Messaging. Systems. Leadership. Operations. Marketing. I've spent 13 years developing these skills and countless dollars mastering the business side of private practice—so you don't have to figure it out alone.
A successful practice isn't magic—it's a set of skills you can learn.
Whether you're solo or ready to scale, I meet you where you are—with encouragement, clarity, and accountability—and teach you the exact skills that work.
Ready to Build a Practice That Actually Works?
Start with the free quiz or explore coaching options.